Some of the research disciplines that we have experience of include:

  • Market landscaping research, useful for identifying opportunities in the market.
  • Brand perception analysis, to understand what your brand means to your customers.
  • New product development, to support development of new products and services.
  • Customer satisfaction, to measure how satisfied your customers are with your products and services.
  • Advertising and communications testing, to measure and optimise the impact of your marketing spend.
  • Thought leadership research, to position your company at the forefront of the market.

Research is most effective when combining the scale of data gathered through quantitative research, with the richness of data generated by qualitative research. Whenever working with GSMI we will design the most effective research solution to best meet your needs.